lafs, a digital marketing agency, for start ups and sm es

Apr 20, 20210 likes69 views

We are now living in a world of digitalization that is making our lives more and more dependent on technology. The digital world has made everything possible. Earlier, businesses relied entirely on advertisements and billboards. Reaching a prospective customer has always been a challenge. But, digital marketing has changed it entirely. It can take you inside the space beyond closed doors and encourage the customer to consider your product.

LAFS, a Digital Marketing Agency, for Start-ups and SMEs
We are now living in a world of digitalization that is making our lives more and more
dependent on technology. The digital world has made everything possible. Earlier,
businesses relied entirely on advertisements and billboards. Reaching a prospective
customer has always been a challenge. But, digital marketing has changed it
entirely. It can take you inside the space beyond closed doors and encourage the
customer to consider your product.
We are now living in a world where a pandemic has changed the entire scenario of
the business world. Moving from practical to virtual, the time has opened numerous
possibilities to gain more financial success. Digital marketing agencies have come to
play a major role even for small businesses. These agencies have made advertising
more affordable and help small businesses to flourish. Partnering your small business
with a digital marketing agency can do wonders for you with more financial gains.
What would be the main role of a digital marketing agency in your business? Look
for a digital marketing agency that will take ownership and act on your behalf. You
must only be there to make them understand your business perception. Maintaining
your online presence round the clock will be their sole responsibility so that you can
focus on your day-to-day business activities. The evolving social media platforms
must provide a strong base for your digital marketing needs. And this must be
achieved along with your digital marketing agency. In addition, digital marketing
agencies must be able to envision what is in store for your business in the future and
what are steps you need to take to achieve them.

Maybe what you are reading this minute can provide you with glass door answers. A prelude before the right find is to check on the reasons for getting admission to an International school. This makes the process straightforward and stress-free. A school with perfect premises, blended learning, with the dual luxury of good teachers and mentors is pivotal in developing tomorrow’s Scientist, Astronaut, Medical Professional, Lawyer, Engineer or maybe even be a Politician.

2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal

21 slides•622.1K views

The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready? Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust. You’ll hear: - The top SEO trends to prioritize in 2024 to achieve long-term success. - Predictions for SGE’s impact, and how to adapt. - What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important). With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates. If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.

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Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs

21 slides•362.6K views

This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp. This presentation was uploaded with the author’s consent.

How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp

28 slides•154.7K views

Speaker: Lydia Di Francesco In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.

2024 State of Marketing Report – by HubspotMarius Sescu

43 slides•119.2K views

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

Everything You Need To Know About ChatGPTExpeed Software

19 slides•156.3K views

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Product Design Trends in 2024 | Teenage EngineeringsPixeldarts

8 slides•51.2K views

A short collection of my favourite - 90s Print adsvikram sood

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The-Future-of-E-commerce-Trends-and-Predictionsoziasrondonc

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LABUAN4D EXCLUSIVE SERVER STAR GAMING ASIA NO.1 TERPOPULER DI INDONESIA ! Ra...PESO4D MANJA

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Migrating 3,000 websites: Lessons from Websmart's move to DudaAnton Shulke

12 slides•40 views

In 2021, Websmart made a bold decision; they decided to migrate all 3,000 of their websites to Duda, leaving behind a platform they had relied on for nearly a decade. Adopting a new tool as it is can be tricky, migrating to it completely even more so. Discover how Websmart tackled this challenge, the tough decisions they had to make, the mistakes they overcame, and the obstacles they encountered during this can't miss session. Also check https://www.youtube.com/watch?v=YICrLPAgy4k

Digital Marketing Presentation for 2025.pptxJasirAli6

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What is a Marketing Partner - B2B PR AgencyMarketing Partner

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"MOOC: Introduction to Business Management – A Complete Guide"dbpandey35

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"Enroll in this MOOC on Business Management to learn essential management principles, leadership skills, and strategic decision-making. This PPT covers core business functions like planning, organizing, leading, and controlling, along with case studies and real-world applications". Designed for students, aspiring entrepreneurs, and professionals, this online course provides a structured learning path to master business fundamentals. Download this presentation and start your journey toward business excellence

Keyla AI - Create high performing video ads in minutesKeyla.AI

12 slides•15 views

Keyla.AI revolutionizes ad creation by eliminating traditional production barriers. The platform transforms product images into professional video ads featuring diverse AI avatars in minutes, not weeks. Create thousands of ad variations overnight instead of waiting weeks for traditional photoshoots. Respond immediately to market opportunities and last-minute campaigns without production delays. When performance data reveals winning concepts, implement those insights instantly by generating new variations rather than scheduling another production. Eliminate expensive photoshoot costs including models, photographers, and production teams. Scale content creation without corresponding budget increases. Most importantly, test multiple creative approaches without the financial risk associated with traditional production methods. Unlock new performance potential. Experiment with different demographics, settings, and product presentations simultaneously. Optimize campaigns by quickly generating variations based on real-time data. Showcase products across diverse avatar representations without the additional cost typically associated with inclusive casting. The simple interface requires no technical expertise. Just upload products, select avatars and settings, and receive platform-ready creative optimized for each social channel's specific requirements. Make unlimited revisions without scheduling additional production time. Brands using Keyla.AI aren't just saving resources. They're discovering winning creative concepts that traditional production constraints would never allow, resulting in improved campaign performance and marketing agility. Create your first ad : https://keyla.ai/

PESCO E-Bill_ The Convenient Way to Manage Your Electricity Bills.docxPesco Bills

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cast rolls and forged rolls-- http://www.sinosteelrolls.com by JamesY7, has 48 slides with 9 views.Advanced Rolling making process: Static Casting The shell and core are the monobloc material in static cast rolls. By the control of techniques of cooling speed and heat treatment, the static roll can get the performance requested on shell and roll neck. The static casting is widely used to produce rolls for roughing mills, section mill, rail and beam mills, universal mills, edge mills as well as wire mills, rod mills. Top pour casting and bottom pour casting are applied in our production. Centrifugal Casting Centrifugal casting allows us to produce rolls made from two different materials – one of which forms the surface part of the barrel that is wearable and heat resistant while the other makes up the core with good mechanical resistance. I. Horizontal Centrifugal Cast Mould of horizontal centrifugal casting is placed horizontally. Features: 1.The thickness of the layer at the upper end and lower end is almost homogeneous. 2.Porosity defect is easily to form in the final solidification zone of the outer layer. More outer layer needs to be melted during the core filling. Cost will be increased as well as core feature be affected. 3.Iron liquid is spreading at a slow rate in the mould cavity. II. Vertical Centrifugal Cast Mould of vertical centrifugal casting is placed vertically. Features: 1.The crystal structure is compact. 2.During casting, the inside surface of the mould cavity is not easily subject to oxidization. It is beneficial for the sound metallurgical combination of outer layer and core, suitable for the production of high alloy compound rolls. 3.The thickness of outer layer at the upper end and lower end of the barrel is different. Heat Treatment of Cast Roll A high level of residual stress inside of the cast iron rolls is a result of the combination of the heat stress and structural stress. It might cause change in the roll shape and dimension during the machining. Some residual stress (for example, the high residual tensile stress at the core) will result in a negative impact on its application. Therefore, all the cast iron rolls must undergo annealing treatment to release the stress. Some cast rolls even require for a normalization treatment. According to the actual demand of roll production, we have been equipped with the domestically most advanced heat treatment furnace. The furnaces are equipped with electric radiation units and fans for enhanced circulation of the furnace atmosphere. The temperature and cycle times are capable of maintaining distribution and accuracy within 10 °C, so as to guarantee uniform hardness.

cast rolls and forged rolls-- http://www.sinosteelrolls.comJamesY7

48 slides•9 views

Advanced Rolling making process: Static Casting The shell and core are the monobloc material in static cast rolls. By the control of techniques of cooling speed and heat treatment, the static roll can get the performance requested on shell and roll neck. The static casting is widely used to produce rolls for roughing mills, section mill, rail and beam mills, universal mills, edge mills as well as wire mills, rod mills. Top pour casting and bottom pour casting are applied in our production. Centrifugal Casting Centrifugal casting allows us to produce rolls made from two different materials – one of which forms the surface part of the barrel that is wearable and heat resistant while the other makes up the core with good mechanical resistance. I. Horizontal Centrifugal Cast Mould of horizontal centrifugal casting is placed horizontally. Features: 1.The thickness of the layer at the upper end and lower end is almost homogeneous. 2.Porosity defect is easily to form in the final solidification zone of the outer layer. More outer layer needs to be melted during the core filling. Cost will be increased as well as core feature be affected. 3.Iron liquid is spreading at a slow rate in the mould cavity. II. Vertical Centrifugal Cast Mould of vertical centrifugal casting is placed vertically. Features: 1.The crystal structure is compact. 2.During casting, the inside surface of the mould cavity is not easily subject to oxidization. It is beneficial for the sound metallurgical combination of outer layer and core, suitable for the production of high alloy compound rolls. 3.The thickness of outer layer at the upper end and lower end of the barrel is different. Heat Treatment of Cast Roll A high level of residual stress inside of the cast iron rolls is a result of the combination of the heat stress and structural stress. It might cause change in the roll shape and dimension during the machining. Some residual stress (for example, the high residual tensile stress at the core) will result in a negative impact on its application. Therefore, all the cast iron rolls must undergo annealing treatment to release the stress. Some cast rolls even require for a normalization treatment. According to the actual demand of roll production, we have been equipped with the domestically most advanced heat treatment furnace. The furnaces are equipped with electric radiation units and fans for enhanced circulation of the furnace atmosphere. The temperature and cycle times are capable of maintaining distribution and accuracy within 10 °C, so as to guarantee uniform hardness.

Market Buzz Why a Public Relations Agency in Dubai is Essential for Your Grow...buzzmarket05

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A public relations agency in Dubai is an essential tool that helps organizations to increase their exposure, credibility, and potential on the market. Specifically, for any brand or company, through proper formulation and implementation of PR strategies, brands can improve their positions in the market, engage themselves and its potential consumers and stand out from the competition. Whether one is focused on media relations, crisis communication, or digital PR, it is crucial to get connected to a suitable agency that will open up new avenues for business in the long run. When you consider that you wish to improve the standings of your company in the competitive market of Dubai, then seeking the help of public relations specialists, such as Market Buzz, is the next step.

Keyword Research Made Simple Using Free Tools by parmodhudda6623, has 1 slides with 11 views.In the digital marketing world, keyword research is the foundation of SEO success. Whether you're writing a blog, creating a YouTube video, or launching a new product, knowing what people are searching for is essential. With the right keywords, your content can rank higher on search engines, bringing in more visitors and potential customers. The good news? You don’t always need to invest in expensive software. There are plenty of free tools that make keyword research easy and effective. What is Keyword Research? Keyword research means finding the exact words or phrases people type into search engines like Google. These keywords tell you what your audience is interested in, helping you create content that matches their needs. It's not just about high search volume—intent and competition matter too. A well-researched keyword strategy ensures your content reaches the right people at the right time. Why It Matters Without keyword research, you're guessing. You might write great content, but if no one’s searching for what you're posting, your efforts can go unnoticed. Smart keyword planning helps you: Understand your audience better Get more traffic organically Improve engagement and conversions Best Free Tools for Keyword Research Here are some of the most popular and effective free tools to help with your keyword research journey: 1. Google Keyword Planner A go-to tool for many marketers. While made for ads, it’s great for SEO too. You can see search volumes, competition, and keyword ideas—all for free with a Google account. 2. Ubersuggest This tool gives you keyword suggestions, volume, and even content ideas. The free version provides a solid overview and is beginner-friendly. 3. AnswerThePublic It visualizes search questions based on your keyword. Great for finding long-tail keywords and understanding what your audience is asking. 4. Google Trends Helps you see keyword popularity over time. Want to know if a topic is trending or fading? This tool shows seasonal and long-term patterns. 5. Keyword Surfer (Chrome Extension) This handy extension shows keyword volume right on the Google search page. It's fast and great for quick ideas. Tips for Smart Keyword Research Start with a niche topic. Focus on what you offer or what your content is about. Use long-tail keywords. They are less competitive and often bring more targeted traffic. Analyze competitors. See what keywords your competitors rank for using free tools. Final Thoughts Mastering keyword research doesn’t mean you need paid tools or years of experience. With the right free tools, you can find powerful keywords that drive real traffic to your site. Stay consistent, create helpful content, and keep exploring new keyword opportunities to stay ahead in your digital journey.

Keyword Research Made Simple Using Free Toolsparmodhudda6623

1 slide•11 views

In the digital marketing world, keyword research is the foundation of SEO success. Whether you're writing a blog, creating a YouTube video, or launching a new product, knowing what people are searching for is essential. With the right keywords, your content can rank higher on search engines, bringing in more visitors and potential customers. The good news? You don’t always need to invest in expensive software. There are plenty of free tools that make keyword research easy and effective. What is Keyword Research? Keyword research means finding the exact words or phrases people type into search engines like Google. These keywords tell you what your audience is interested in, helping you create content that matches their needs. It's not just about high search volume—intent and competition matter too. A well-researched keyword strategy ensures your content reaches the right people at the right time. Why It Matters Without keyword research, you're guessing. You might write great content, but if no one’s searching for what you're posting, your efforts can go unnoticed. Smart keyword planning helps you: Understand your audience better Get more traffic organically Improve engagement and conversions Best Free Tools for Keyword Research Here are some of the most popular and effective free tools to help with your keyword research journey: 1. Google Keyword Planner A go-to tool for many marketers. While made for ads, it’s great for SEO too. You can see search volumes, competition, and keyword ideas—all for free with a Google account. 2. Ubersuggest This tool gives you keyword suggestions, volume, and even content ideas. The free version provides a solid overview and is beginner-friendly. 3. AnswerThePublic It visualizes search questions based on your keyword. Great for finding long-tail keywords and understanding what your audience is asking. 4. Google Trends Helps you see keyword popularity over time. Want to know if a topic is trending or fading? This tool shows seasonal and long-term patterns. 5. Keyword Surfer (Chrome Extension) This handy extension shows keyword volume right on the Google search page. It's fast and great for quick ideas. Tips for Smart Keyword Research Start with a niche topic. Focus on what you offer or what your content is about. Use long-tail keywords. They are less competitive and often bring more targeted traffic. Analyze competitors. See what keywords your competitors rank for using free tools. Final Thoughts Mastering keyword research doesn’t mean you need paid tools or years of experience. With the right free tools, you can find powerful keywords that drive real traffic to your site. Stay consistent, create helpful content, and keep exploring new keyword opportunities to stay ahead in your digital journey.

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Godseye is one of the Best Web Design Company In Chennai building creative and sleeky design websites based on your business. Having a website for your business is must in the modern era. If your business has a website it will make the visitors know about your company. We provide high quality web design service by meeting modern requirements and boasting a sleek design. showcased only in online. 🚀 Take your business online and increase your brand’s reputation. https://godseye.in/web-design-company-chennai/

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Digital Markeing vs Content Marketing.pdfGodseye Marketing

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Digital Marketing vs. Content Marketing: Big Differences Given Digital marketing & content marketing are mostly confused, but they provide different purposes and strategies. Digital marketing uses paid and organic online channels to promote products and drive conversions but Content marketing focuses on creating valuable content to educate, engage, and build trust with the audience. Master the difference and balance both to grow your brand. For marketing services visit https://godseye.in

Q2 SEO & AI Update: How To Track & Optimize AI Search PerformanceSearch Engine Journal

29 slides•591 views

Tracking your SEO performance on AI-driven search engines like ChatGPT, Gemini and Perplexity can ensure your data is accurate and increase visibility for your business. Watch as we dive into practical, technical strategies for monitoring and optimizing your visibility in AI-generated search results. You’ll learn: - How to track your performance on AI-powered search engines like ChatGPT and Perplexity. - The best tools and techniques for monitoring AI-driven search rankings. - How to set up scrapers - both manually and programmatically - to analyze AI search visibility. With insights from Ariel Shulman, VP of Product at Bright Data, we’ll walk through a live demo showing how to track AI search results and extract meaningful insights. We’ll also share actionable strategies to improve uptime, ensure data accuracy using APIs, and prepare for future SERP disruptions.

The Rising Dominance of Pay-Per-Click Advertising in India Trends, Strategies...Leading Edge Info Solutions

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As India moves towards becoming a $1 trillion digital economy by 2025, PPC advertising is evolving rapidly. From voice search optimization to AI-driven bidding strategies and multilingual campaigns, businesses must stay ahead of the curve. With localized targeting and a focus on video-first content, brands have an unprecedented opportunity to connect with diverse audiences across India, making PPC an indispensable tool for growth. Visit www.leadingedgeinfosolutions.com for more information.

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How Race, Age and Gender Shape Attitudes Towards Mental Health by ThinkNow, has 21 slides with 37009 views.Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow

21 slides•37K views

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork

29 slides•67.7K views

Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.

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PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.

Content Methodology: A Best Practices Report (Webinar)contently

50 slides•18.7K views

This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.

How to Prepare For a Successful Job Search for 2024Albert Qian

37 slides•40.8K views

The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.

Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

96 slides•42.9K views

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

31 slides•20.1K views

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

5 Public speaking tips from TED - Visualized summarySpeakerHub

16 slides•18.7K views

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

69 slides•67.1K views

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

Getting into the tech field. what next Tessa Mero

22 slides•20.7K views

The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

99 slides•18.6K views

1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

19 slides•17.8K views

Introduction to Data ScienceChristy Abraham Joy

51 slides•92.1K views

Time Management & Productivity - Best PracticesVit Horky

42 slides•176.7K views

The six step guide to practical project managementMindGenius

27 slides•41.6K views

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36

21 slides•19K views

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools

138 slides•60.1K views

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

12 Ways to Increase Your Influence at WorkGetSmarter

64 slides•405.9K views

ChatGPT webinar slidesAlireza Esmikhani

36 slides•35.8K views

The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.

How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow

21 slides•37K views

AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork

29 slides•67.7K views

Skeleton Culture CodeSkeleton Technologies

28 slides•37.8K views

PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

39 slides•35.7K views

Content Methodology: A Best Practices Report (Webinar)contently

50 slides•18.7K views

How to Prepare For a Successful Job Search for 2024Albert Qian

37 slides•40.8K views

Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

96 slides•42.9K views

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

31 slides•20.1K views

5 Public speaking tips from TED - Visualized summarySpeakerHub

16 slides•18.7K views

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

69 slides•67.1K views

Getting into the tech field. what next Tessa Mero

22 slides•20.7K views

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

99 slides•18.6K views

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

19 slides•17.8K views

Introduction to Data ScienceChristy Abraham Joy

51 slides•92.1K views

Time Management & Productivity - Best PracticesVit Horky

42 slides•176.7K views

The six step guide to practical project managementMindGenius

27 slides•41.6K views

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36

21 slides•19K views

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools

138 slides•60.1K views

12 Ways to Increase Your Influence at WorkGetSmarter

64 slides•405.9K views

ChatGPT webinar slidesAlireza Esmikhani

36 slides•35.8K views