Everybody wants to experience & enjoy the extensive digital experience
when it comes to researching and making purchases. Business needs
immense care and attention for grabbing the interest of a myriad of
audiences. Digital marketing agency plays a valuable role in getting an
extra response from your customers and clients. Digital marketing agency
helps in promoting brand awareness for any size of business. It can help in
educating customers about the company's services and share information
globally.
INTERNATIONAL SCHOOL WITH A HOLISTIC APPROACHsaravananr153
2 slides•4 views
Maybe what you are reading this minute can provide you with glass door answers. A prelude before the right find is to check on the reasons for getting admission to an International school. This makes the process straightforward and stress-free. A school with perfect premises, blended learning, with the dual luxury of good teachers and mentors is pivotal in developing tomorrow’s Scientist, Astronaut, Medical Professional, Lawyer, Engineer or maybe even be a Politician.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
21 slides•622.1K views
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
39 slides•504K views
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
28 slides•154.7K views
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by HubspotMarius Sescu
43 slides•119.2K views
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
8 slides•51.2K views
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
cast rolls and forged rolls-- http://www.sinosteelrolls.comJamesY7
48 slides•9 views
Advanced Rolling making process:
Static Casting
The shell and core are the monobloc material in static cast rolls. By the control of techniques of cooling speed and heat treatment, the static roll can get the performance requested on shell and roll neck. The static casting is widely used to produce rolls for roughing mills, section mill, rail and beam mills, universal mills, edge mills as well as wire mills, rod mills. Top pour casting and bottom pour casting are applied in our production.
Centrifugal Casting
Centrifugal casting allows us to produce rolls made from two different materials – one of which forms the surface part of the barrel that is wearable and heat resistant while the other makes up the core with good mechanical resistance.
I. Horizontal Centrifugal Cast
Mould of horizontal centrifugal casting is placed horizontally.
Features:
1.The thickness of the layer at the upper end and lower end is almost homogeneous.
2.Porosity defect is easily to form in the final solidification zone of the outer layer. More outer layer needs to be melted during the core filling. Cost will be increased as well as core feature be affected.
3.Iron liquid is spreading at a slow rate in the mould cavity.
II. Vertical Centrifugal Cast
Mould of vertical centrifugal casting is placed vertically.
Features:
1.The crystal structure is compact.
2.During casting, the inside surface of the mould cavity is not easily subject to oxidization. It is beneficial for the sound metallurgical combination of outer layer and core, suitable for the production of high alloy compound rolls.
3.The thickness of outer layer at the upper end and lower end of the barrel is different.
Heat Treatment of Cast Roll
A high level of residual stress inside of the cast iron rolls is a result of the combination of the heat stress and structural stress. It might cause change in the roll shape and dimension during the machining. Some residual stress (for example, the high residual tensile stress at the core) will result in a negative impact on its application. Therefore, all the cast iron rolls must undergo annealing treatment to release the stress. Some cast rolls even require for a normalization treatment.
According to the actual demand of roll production, we have been equipped with the domestically most advanced heat treatment furnace. The furnaces are equipped with electric radiation units and fans for enhanced circulation of the furnace atmosphere. The temperature and cycle times are capable of maintaining distribution and accuracy within 10 °C, so as to guarantee uniform hardness.
Important Factors Of Micro Animations Using In Your Website.pdfGodseye Marketing
9 slides•12 views
Godseye is one of the Best Web Design Company In Chennai building creative and sleeky design websites based on your business. Having a website for your business is must in the modern era. If your business has a website it will make the visitors know about your company.
We provide high quality web design service by meeting modern requirements and boasting a sleek design. showcased only in online.
🚀 Take your business online and increase your brand’s reputation.
https://godseye.in/web-design-company-chennai/
Hyderabad Metro Branding Proposal (External wraps/ Internal branding)Surendra Kumar (Suren)
15 slides•18 views
Hyderabad Metro, one of the fastest-growing urban transit networks in India. With high daily ridership and extended travel durations, metro branding offers a high-impact, long-duration advertising medium to engage a captive audience.
The Future of Marketing in 2025- Omnichannel Strategies 2025.pdfAbrar Sohail
29 slides•32 views
Omnichannel Strategies: Redefining Customer Experience for Modern Businesses
In today’s hyperconnected world, customers interact with brands across multiple touchpoints—social media, websites, in-store visits, mobile apps, and more. To meet evolving expectations, businesses are turning to omnichannel strategies to create seamless, integrated experiences that drive loyalty and growth. Unlike multichannel approaches, which focus on presence across platforms, omnichannel strategies prioritize consistency, personalization, and continuity across every interaction. This guide explores how omnichannel strategies are transforming customer experience and why they’re essential for staying competitive.
Why Omnichannel Matters
Customers no longer view brands through a single lens. A shopper might browse products on Instagram, compare prices on a desktop, and finalize a purchase via a mobile app. Without a unified strategy, these interactions risk feeling disjointed, leading to frustration and lost sales. Omnichannel strategies bridge these gaps by:
Aligning messaging across channels to reinforce brand identity.
Leveraging data to anticipate customer needs and preferences.
Enabling effortless transitions between online and offline touchpoints.
For example, a customer who adds items to an online cart but abandons the purchase could receive a personalized email reminder, a retargeted ad, or even a follow-up message via a messaging app. This cohesive approach not only boosts conversions but also builds trust.
Key Components of Effective Omnichannel Strategies
Customer Journey Mapping
Understanding the entire customer lifecycle—from awareness to post-purchase—is critical. By mapping touchpoints and identifying pain points, businesses can optimize interactions. For instance, a retailer might discover that customers struggle to locate in-store inventory, prompting the integration of real-time stock updates into their mobile app.
Data Integration and Analysis
Siloed data hinders personalization. Omnichannel success relies on unifying customer data from CRM systems, social media, POS transactions, and web analytics. Advanced tools like AI-powered platforms can analyze this data to predict behaviors, segment audiences, and deliver tailored recommendations.
Personalized Experiences
Customers expect brands to recognize their preferences. Omnichannel strategies enable hyper-personalization, such as:
Dynamic website content based on browsing history.
Location-based offers delivered via SMS or email.
Loyalty programs that sync across online and offline purchases.
Seamless Technology Ecosystems
Tools like cloud-based POS systems, AI chatbots, and marketing automation platforms ensure smooth data flow and real-time updates. For example, a customer service query initiated on social media can be resolved via email without requiring the customer to repeat information.
Benefits of Omnichannel Strategies
Increased Customer Retention : Consistent experiences foster loyalty, re
Migrating 3,000 websites: Lessons from Websmart's move to DudaAnton Shulke
12 slides•40 views
In 2021, Websmart made a bold decision; they decided to migrate all 3,000 of their websites to Duda, leaving behind a platform they had relied on for nearly a decade. Adopting a new tool as it is can be tricky, migrating to it completely even more so. Discover how Websmart tackled this challenge, the tough decisions they had to make, the mistakes they overcame, and the obstacles they encountered during this can't miss session.
Also check https://www.youtube.com/watch?v=YICrLPAgy4k
The Secret to Unlimited Google Traffic: Stratos drives thousands of targeted ...SOFTTECHHUB
17 slides•18 views
As an affiliate marketer, you know the struggle all too well. You've found great products to promote, set up your affiliate links, and then... crickets. Without traffic, even the best affiliate offers won't make you money. And let's face it—traditional traffic methods are either too expensive, too time-consuming, or simply don't deliver the quality visitors you need.
EEAT: Why It's Not Just an SEO's Problem - Digital Marketing Europe.pdfLiv Day
85 slides•51 views
This talk was originally delivered at Digital Marketing Europe in Lithuania in March 2025.
Learn why experience, expertise, authoritativeness, and trustworthiness are crucial for every organic channel. Discover practical tips to align your teams and achieve SEO success.
How many followers go live on TikTok.pdfAN-Solution
4 slides•16 views
TikTok has become one of the most popular social media platforms, with millions of
users sharing short-form videos daily. One of the most engaging features TikTok
offers is the ability to go live, allowing creators to interact with their audience in
real-time. But how many followers do you need to go live on TikTok? In this article,
we’ll break down the requirements and share tips to help you unlock this feature
quickly.
https://buyfollowersaustralia.com/
Discover the role of a marketing partner and how a PR agency can elevate your brand through strategic storytelling, reputation management, and growth-driven PR.
Social Media Management-A Plan to Integrate Technology into the LegacyAashish Acharya
23 slides•12 views
During my time at Natraj Tours and Travels, I developed this modest social media management framework to address some opportunities for improvement in the company's digital presence. Through careful observation, I noticed several areas where small enhancements could potentially improve customer engagement and lead generation.
The initial assessment revealed that our social media profiles would benefit from some basic updates - completing the "About Us" section, refreshing our bio descriptions, listing our services clearly, and updating cover images to better showcase our current offerings. I also observed that our response time to customer inquiries could be improved, as could our engagement with comments.
To address these gaps, I proposed a simple workflow that included:
Refreshing profile elements to better represent Natraj's 50-year legacy
Developing a sustainable content calendar with weekly posts featuring our tour packages
Creating a systematic approach to customer inquiry management
Establishing a basic workflow for content development and campaign execution
The implementation plan focused on collaboration with the outbound department through weekly meetings to identify key offerings for promotion. These would then be translated into digestible content packages with supporting visuals, culminating in targeted social campaigns.
We established modest performance targets across three key areas:
Improved reach and exposure
Increased posting frequency with more relevant content
Enhanced lead generation with a focus on conversion
Success metrics were kept realistic, aiming for 6-10 promotional assets per campaign, consistent weekly content updates, and management of approximately 140-150 weekly customer inquiries. The approach emphasized quality over quantity, with careful tracking of engagement metrics to guide ongoing refinements.
This framework represented a starting point rather than a final solution, with the understanding that continuous improvement would be essential as we gathered more insights.
As India moves towards becoming a $1 trillion digital economy by 2025, PPC advertising is evolving rapidly. From voice search optimization to AI-driven bidding strategies and multilingual campaigns, businesses must stay ahead of the curve. With localized targeting and a focus on video-first content, brands have an unprecedented opportunity to connect with diverse audiences across India, making PPC an indispensable tool for growth. Visit www.leadingedgeinfosolutions.com for more information.
Harnessing the Power of Digital Marketing: How Service Zoom SMM Revolutionize...O'Dell Contracting Inc
2 slides•26 views
Service Zoom SMM leverages digital marketing to transform businesses through social media strategies that enhance visibility, engagement, and sales. They offer services in SEO, content marketing, email campaigns, and analytics to optimise digital presence and drive business growth. For more, visit their website.
Q2 SEO & AI Update: How To Track & Optimize AI Search PerformanceSearch Engine Journal
29 slides•591 views
Tracking your SEO performance on AI-driven search engines like ChatGPT, Gemini and Perplexity can ensure your data is accurate and increase visibility for your business.
Watch as we dive into practical, technical strategies for monitoring and optimizing your visibility in AI-generated search results.
You’ll learn:
- How to track your performance on AI-powered search engines like ChatGPT and Perplexity.
- The best tools and techniques for monitoring AI-driven search rankings.
- How to set up scrapers - both manually and programmatically - to analyze AI search visibility.
With insights from Ariel Shulman, VP of Product at Bright Data, we’ll walk through a live demo showing how to track AI search results and extract meaningful insights.
We’ll also share actionable strategies to improve uptime, ensure data accuracy using APIs, and prepare for future SERP disruptions.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
21 slides•37K views
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
29 slides•67.7K views
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
cast rolls and forged rolls-- http://www.sinosteelrolls.comJamesY7
48 slides•9 views
Advanced Rolling making process:
Static Casting
The shell and core are the monobloc material in static cast rolls. By the control of techniques of cooling speed and heat treatment, the static roll can get the performance requested on shell and roll neck. The static casting is widely used to produce rolls for roughing mills, section mill, rail and beam mills, universal mills, edge mills as well as wire mills, rod mills. Top pour casting and bottom pour casting are applied in our production.
Centrifugal Casting
Centrifugal casting allows us to produce rolls made from two different materials – one of which forms the surface part of the barrel that is wearable and heat resistant while the other makes up the core with good mechanical resistance.
I. Horizontal Centrifugal Cast
Mould of horizontal centrifugal casting is placed horizontally.
Features:
1.The thickness of the layer at the upper end and lower end is almost homogeneous.
2.Porosity defect is easily to form in the final solidification zone of the outer layer. More outer layer needs to be melted during the core filling. Cost will be increased as well as core feature be affected.
3.Iron liquid is spreading at a slow rate in the mould cavity.
II. Vertical Centrifugal Cast
Mould of vertical centrifugal casting is placed vertically.
Features:
1.The crystal structure is compact.
2.During casting, the inside surface of the mould cavity is not easily subject to oxidization. It is beneficial for the sound metallurgical combination of outer layer and core, suitable for the production of high alloy compound rolls.
3.The thickness of outer layer at the upper end and lower end of the barrel is different.
Heat Treatment of Cast Roll
A high level of residual stress inside of the cast iron rolls is a result of the combination of the heat stress and structural stress. It might cause change in the roll shape and dimension during the machining. Some residual stress (for example, the high residual tensile stress at the core) will result in a negative impact on its application. Therefore, all the cast iron rolls must undergo annealing treatment to release the stress. Some cast rolls even require for a normalization treatment.
According to the actual demand of roll production, we have been equipped with the domestically most advanced heat treatment furnace. The furnaces are equipped with electric radiation units and fans for enhanced circulation of the furnace atmosphere. The temperature and cycle times are capable of maintaining distribution and accuracy within 10 °C, so as to guarantee uniform hardness.
Important Factors Of Micro Animations Using In Your Website.pdfGodseye Marketing
9 slides•12 views
Godseye is one of the Best Web Design Company In Chennai building creative and sleeky design websites based on your business. Having a website for your business is must in the modern era. If your business has a website it will make the visitors know about your company.
We provide high quality web design service by meeting modern requirements and boasting a sleek design. showcased only in online.
🚀 Take your business online and increase your brand’s reputation.
https://godseye.in/web-design-company-chennai/
Hyderabad Metro Branding Proposal (External wraps/ Internal branding)Surendra Kumar (Suren)
15 slides•18 views
Hyderabad Metro, one of the fastest-growing urban transit networks in India. With high daily ridership and extended travel durations, metro branding offers a high-impact, long-duration advertising medium to engage a captive audience.
The Future of Marketing in 2025- Omnichannel Strategies 2025.pdfAbrar Sohail
29 slides•32 views
Omnichannel Strategies: Redefining Customer Experience for Modern Businesses
In today’s hyperconnected world, customers interact with brands across multiple touchpoints—social media, websites, in-store visits, mobile apps, and more. To meet evolving expectations, businesses are turning to omnichannel strategies to create seamless, integrated experiences that drive loyalty and growth. Unlike multichannel approaches, which focus on presence across platforms, omnichannel strategies prioritize consistency, personalization, and continuity across every interaction. This guide explores how omnichannel strategies are transforming customer experience and why they’re essential for staying competitive.
Why Omnichannel Matters
Customers no longer view brands through a single lens. A shopper might browse products on Instagram, compare prices on a desktop, and finalize a purchase via a mobile app. Without a unified strategy, these interactions risk feeling disjointed, leading to frustration and lost sales. Omnichannel strategies bridge these gaps by:
Aligning messaging across channels to reinforce brand identity.
Leveraging data to anticipate customer needs and preferences.
Enabling effortless transitions between online and offline touchpoints.
For example, a customer who adds items to an online cart but abandons the purchase could receive a personalized email reminder, a retargeted ad, or even a follow-up message via a messaging app. This cohesive approach not only boosts conversions but also builds trust.
Key Components of Effective Omnichannel Strategies
Customer Journey Mapping
Understanding the entire customer lifecycle—from awareness to post-purchase—is critical. By mapping touchpoints and identifying pain points, businesses can optimize interactions. For instance, a retailer might discover that customers struggle to locate in-store inventory, prompting the integration of real-time stock updates into their mobile app.
Data Integration and Analysis
Siloed data hinders personalization. Omnichannel success relies on unifying customer data from CRM systems, social media, POS transactions, and web analytics. Advanced tools like AI-powered platforms can analyze this data to predict behaviors, segment audiences, and deliver tailored recommendations.
Personalized Experiences
Customers expect brands to recognize their preferences. Omnichannel strategies enable hyper-personalization, such as:
Dynamic website content based on browsing history.
Location-based offers delivered via SMS or email.
Loyalty programs that sync across online and offline purchases.
Seamless Technology Ecosystems
Tools like cloud-based POS systems, AI chatbots, and marketing automation platforms ensure smooth data flow and real-time updates. For example, a customer service query initiated on social media can be resolved via email without requiring the customer to repeat information.
Benefits of Omnichannel Strategies
Increased Customer Retention : Consistent experiences foster loyalty, re
Migrating 3,000 websites: Lessons from Websmart's move to DudaAnton Shulke
12 slides•40 views
In 2021, Websmart made a bold decision; they decided to migrate all 3,000 of their websites to Duda, leaving behind a platform they had relied on for nearly a decade. Adopting a new tool as it is can be tricky, migrating to it completely even more so. Discover how Websmart tackled this challenge, the tough decisions they had to make, the mistakes they overcame, and the obstacles they encountered during this can't miss session.
Also check https://www.youtube.com/watch?v=YICrLPAgy4k
The Secret to Unlimited Google Traffic: Stratos drives thousands of targeted ...SOFTTECHHUB
17 slides•18 views
As an affiliate marketer, you know the struggle all too well. You've found great products to promote, set up your affiliate links, and then... crickets. Without traffic, even the best affiliate offers won't make you money. And let's face it—traditional traffic methods are either too expensive, too time-consuming, or simply don't deliver the quality visitors you need.
EEAT: Why It's Not Just an SEO's Problem - Digital Marketing Europe.pdfLiv Day
85 slides•51 views
This talk was originally delivered at Digital Marketing Europe in Lithuania in March 2025.
Learn why experience, expertise, authoritativeness, and trustworthiness are crucial for every organic channel. Discover practical tips to align your teams and achieve SEO success.
How many followers go live on TikTok.pdfAN-Solution
4 slides•16 views
TikTok has become one of the most popular social media platforms, with millions of
users sharing short-form videos daily. One of the most engaging features TikTok
offers is the ability to go live, allowing creators to interact with their audience in
real-time. But how many followers do you need to go live on TikTok? In this article,
we’ll break down the requirements and share tips to help you unlock this feature
quickly.
https://buyfollowersaustralia.com/
Discover the role of a marketing partner and how a PR agency can elevate your brand through strategic storytelling, reputation management, and growth-driven PR.
Social Media Management-A Plan to Integrate Technology into the LegacyAashish Acharya
23 slides•12 views
During my time at Natraj Tours and Travels, I developed this modest social media management framework to address some opportunities for improvement in the company's digital presence. Through careful observation, I noticed several areas where small enhancements could potentially improve customer engagement and lead generation.
The initial assessment revealed that our social media profiles would benefit from some basic updates - completing the "About Us" section, refreshing our bio descriptions, listing our services clearly, and updating cover images to better showcase our current offerings. I also observed that our response time to customer inquiries could be improved, as could our engagement with comments.
To address these gaps, I proposed a simple workflow that included:
Refreshing profile elements to better represent Natraj's 50-year legacy
Developing a sustainable content calendar with weekly posts featuring our tour packages
Creating a systematic approach to customer inquiry management
Establishing a basic workflow for content development and campaign execution
The implementation plan focused on collaboration with the outbound department through weekly meetings to identify key offerings for promotion. These would then be translated into digestible content packages with supporting visuals, culminating in targeted social campaigns.
We established modest performance targets across three key areas:
Improved reach and exposure
Increased posting frequency with more relevant content
Enhanced lead generation with a focus on conversion
Success metrics were kept realistic, aiming for 6-10 promotional assets per campaign, consistent weekly content updates, and management of approximately 140-150 weekly customer inquiries. The approach emphasized quality over quantity, with careful tracking of engagement metrics to guide ongoing refinements.
This framework represented a starting point rather than a final solution, with the understanding that continuous improvement would be essential as we gathered more insights.
As India moves towards becoming a $1 trillion digital economy by 2025, PPC advertising is evolving rapidly. From voice search optimization to AI-driven bidding strategies and multilingual campaigns, businesses must stay ahead of the curve. With localized targeting and a focus on video-first content, brands have an unprecedented opportunity to connect with diverse audiences across India, making PPC an indispensable tool for growth. Visit www.leadingedgeinfosolutions.com for more information.
Harnessing the Power of Digital Marketing: How Service Zoom SMM Revolutionize...O'Dell Contracting Inc
2 slides•26 views
Service Zoom SMM leverages digital marketing to transform businesses through social media strategies that enhance visibility, engagement, and sales. They offer services in SEO, content marketing, email campaigns, and analytics to optimise digital presence and drive business growth. For more, visit their website.
Q2 SEO & AI Update: How To Track & Optimize AI Search PerformanceSearch Engine Journal
29 slides•591 views
Tracking your SEO performance on AI-driven search engines like ChatGPT, Gemini and Perplexity can ensure your data is accurate and increase visibility for your business.
Watch as we dive into practical, technical strategies for monitoring and optimizing your visibility in AI-generated search results.
You’ll learn:
- How to track your performance on AI-powered search engines like ChatGPT and Perplexity.
- The best tools and techniques for monitoring AI-driven search rankings.
- How to set up scrapers - both manually and programmatically - to analyze AI search visibility.
With insights from Ariel Shulman, VP of Product at Bright Data, we’ll walk through a live demo showing how to track AI search results and extract meaningful insights.
We’ll also share actionable strategies to improve uptime, ensure data accuracy using APIs, and prepare for future SERP disruptions.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
21 slides•37K views
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
29 slides•67.7K views
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
39 slides•35.7K views
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
50 slides•18.7K views
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
37 slides•40.8K views
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
31 slides•20.1K views
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
16 slides•18.7K views
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
69 slides•67.1K views
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
99 slides•18.6K views
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
42 slides•176.7K views
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
27 slides•41.6K views
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
138 slides•60.1K views
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
