Stories are told in every culture. Stories are fundamental in every faith. They are passed down from generation to generation.

Because we are so conditioned to listening to and enjoying stories and learning from them, stories play a vital role for leaders as they share stories with their followers.
Leaders can tell stories of how the values of the organization were demonstrated by particular employee. They can tell stories of the impact of exceptional customer service. They can tell stories of how new processes and ideas were conceived by one single and somewhat junior employee in the organization.