For Shopify users looking to enhance their store's SEO, several free tools can be particularly useful. Google Search Console helps monitor and optimize your site’s presence in search results. Google Analytics provides insights into visitor behavior and site performance. Ubersuggest offers keyword research and competitive analysis. Additionally, the Shopify App Store features free SEO apps like SEO Manager Lite and Plug in SEO, which can assist with on-page optimization and identifying potential issues. These tools collectively help improve search rankings, drive traffic, and boost overall store visibility.